Pickleball, a sport enjoyed by nearly 20% of U.S. adults, now has an official food.
Surprisingly, it’s not pickles—it’s blueberries. This unexpected choice is backed by the U.S. Highbush Blueberry Council (USHBC) due to the fruit’s impressive health benefits.
In collaboration with Major League Pickleball, the USHBC aims to promote blueberries and their positive impact on health, making them a fitting companion for the growing pickleball community.
Recent research from the Association of Pickleball Professionals reveals that nearly 20% of U.S. adults have played pickleball in the past year. That translates to approximately 48.3 million individuals engaging in the sport.
Given its massive popularity and influence, it’s no surprise that pickleball now boasts an official food. Contrary to what one might expect from the sport’s name, this food isn’t pickles—it’s blueberries.
The Surprising Choice of Blueberries
At first glance, blueberries might seem like an unusual choice. However, their health benefits make them an excellent fit.
Rich in antioxidants and nutrients, blueberries are a powerhouse of health. The U.S. Highbush Blueberry Council (USHBC), which works to boost consumer demand for blueberries through various initiatives, has recognized this.
Their partnership with the rapidly growing pickleball community, which has even captured the attention of celebrities, marks a significant step forward.
Promoting Health and Collaboration
The initiative aims to foster a sense of unity within the sport.
Kasey Cronquist, president of USHBC, highlighted this in a press release, stating, “There is tremendous opportunity to capture and grow this enthusiasm through our partnership with Major League Pickleball. This collaboration will unfold throughout the season, encouraging consumers to enjoy blueberries, whether they are playing, watching, or simply fans of pickleball.”
Together, Major League Pickleball and USHBC will launch marketing campaigns and organize special activities at pickleball events throughout the year to promote blueberries.
The Health Connection Between Blueberries and Pickleball
While the connection between blueberries and a sport named after pickles might seem tenuous, the choice was made with health in mind.
Blueberries, native to North America, are among the healthiest fruits, packed with vitamins C and K, dietary fiber, and manganese.
Their high antioxidant content helps protect cells from damage, reducing the risk of heart disease and cancer.
Beyond physical health, blueberries offer cognitive benefits.
They have been shown to improve memory, particularly in adults with existing memory issues. Additionally, blueberries can reduce chronic inflammation, a major factor in long-term illnesses.
With numerous health advantages, blueberries warrant further exploration and consumption.
Enjoying Blueberries Year-Round
In North America, blueberry season runs from April to October, but thanks to South American harvests, they are available year-round.
Although there is no specific daily recommendation for blueberry consumption, research from the University of East Anglia suggests that about one cup per day can lower the risk of certain diseases.
Therefore, whether you’re playing pickleball or simply looking to boost your health, incorporating the sport’s official food—blueberries—into your diet is a smart choice.
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