Delaware Life Insurance Company, a prominent player in the annuity and life insurance sector and part of Group 1001, has joined hands with DUPR (Dynamic Universal Pickleball Rating) in a significant long-term partnership aimed at fostering growth and innovation within the realm of pickleball.
In this collaboration, Delaware Life assumes the role of the exclusive presenting sponsor of DUPR, the foremost data and technology platform in the world of pickleball.
DUPR has developed a unique global rating system that assesses player performance based on match outcomes, offering a real-time, dependable, and precise evaluation of players’ skill levels.
This assessment serves as a common language for the sport, transcending barriers of age, gender, and geographical location.
Together, the two entities aspire to catalyze grassroots engagement in pickleball across the United States, introducing newcomers to this rapidly expanding participatory sport while bolstering DUPR’s amateur, collegiate, and minor league events.
Colin Lake, President and CEO of Delaware Life Marketing, expressed enthusiasm about the partnership, highlighting pickleball’s status as one of the fastest-growing sports, appealing to individuals of all ages and resonating well with Delaware Life’s clientele.
Lake emphasized the shared commitment to enhancing engagement with clients and business partners through innovative avenues, making the partnership with DUPR a natural fit.
In addition to their sponsorship, Delaware Life and DUPR will collaborate on organizing level-based pickleball events and initiatives.
Leveraging DUPR’s extensive network of clubs and organizations, which includes Life Time, Ace Pickleball Clubs, and Dill Dinkers, they aim to enrich engagement experiences for Delaware Life’s customers, employees, and partners.
Tito Machado, CEO of DUPR, expressed gratitude for the partnership with Delaware Life, emphasizing their shared goals of fostering pickleball’s growth and building a global community united by DUPR’s precise rating system.
Founded in 2021 as part of Major League Pickleball’s analytics division and now operating independently, DUPR has rapidly emerged as the premier global rating system in pickleball, embraced by amateurs, collegiate players, and professionals alike.
With new board members and investors, including tennis legend Andre Agassi and others, DUPR is poised to further its mission of unifying the pickleball community through its accurate rating system.
Presently, DUPR boasts over half a million users, with a remarkable 20 percent month-over-month growth rate since its inception and a presence in more than 140 countries worldwide.
The partnership between Delaware Life and DUPR represents a significant step towards advancing pickleball’s popularity and fostering a global community connected by a common passion for the sport and facilitated by state-of-the-art technology.
For more information about this partnership, please visit dupr.delawarelife.com.
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