The All India Pickleball Association (AIPA) has recently inked a significant five-year partnership with Skechers, a renowned global lifestyle and performance brand.
This collaboration entails Skechers sponsoring the team India kits, providing a range of performance-oriented apparel and footwear tailored specifically for the dynamic requirements of pickleball.
The primary objective of this partnership is to elevate the playing experience for athletes not only in India but also globally.
By combining AIPA’s profound understanding of the sport with Skechers’ expertise in crafting innovative pickleball products worn by top-tier athletes worldwide, the collaboration aims to push the boundaries of performance and comfort for players of all levels.
For Skechers, this partnership signifies a strategic move to strengthen its foothold in the Indian sports market, reaffirming its status as a premier choice for athletes seeking superior quality and performance in their gear.
Arvind Prabhoo, the president of AIPA, expressed excitement about this transformative journey with Skechers, emphasizing their joint commitment to advancing the sport and empowering players.
Skechers’ dominance in pickleball is evident through its sponsorship of major tours and organizations across North America, including USA Pickleball, Major League Pickleball, and others.
With its addition of Pickleball England’s events to its global sponsorship portfolio last year, Skechers has solidified its position as a key player in the pickleball community worldwide.
| Organization/Association | Partnership/Deal | Details |
|---|---|---|
| All India Pickleball Association (AIPA) | Sponsorship deal | Signed a five-year kit sponsorship deal with Skechers, a global lifestyle and performance brand. |
| Skechers | Sponsorship | Will sponsor team India kits with performance-oriented apparel and footwear tailored for pickleball. |
| Collaboration Objective | Enhance playing experience | Aims to enhance playing experience for athletes across India and globally by combining AIPA’s understanding of the sport with Skechers’ expertise in crafting innovative pickleball products. |
| Skechers’ Strategy | Strengthen market presence | Sees the partnership as a strategic expansion in the Indian sports market, solidifying its position as a premier choice for athletes seeking superior quality and performance gear. |
| AIPA President’s Statement | Excitement and commitment | Arvind Prabhoo expressed thrill and commitment to advancing the sport and empowering players through the partnership with Skechers. |
| Skechers’ Dominance | Sponsorship of major tours and organizations | Dominated pickleball sponsorship in North America, including major tours and organizations such as USA Pickleball, Major League Pickleball, etc. |
| Global Sponsorship Portfolio | Expansion | Added Pickleball England’s events to its global sponsorship portfolio last year, further solidifying its position in the pickleball community worldwide. |
| Expected Impact | Growth and innovation | Anticipates significant growth and innovation within the pickleball community, offering players access to cutting-edge footwear and apparel for enhanced performance and comfort. |
| Significance | Evolution of pickleball | Marks a landmark moment in the evolution of pickleball, ushering in a new era of innovation and excitement for players and fans. |
The partnership between AIPA and Skechers is poised to drive significant growth and innovation within the pickleball community.
Players can expect access to cutting-edge footwear and apparel designed to enhance performance and comfort on the court.
As pickleball continues to surge in popularity across India, this collaboration marks a pivotal moment in the sport’s evolution, promising a new era of innovation and excitement for players and fans alike.
Also Read : Professional pickleball signs first international deal, looks to grow the sport in India 2024
